Jaquar-Understanding Customer Needs

Bathing with the best

From a daily chore, to more lately, a full-fledged experience in terms of rejuvenating and refreshing oneself- the needs and the way Indian consumers experience bathing has seen a colossal change.  With shrinking space, changing lifestyle and a surge in global exposure – the concept of coordinated living, wherein, all parts of your space have a common design language – has made inroads into the Indian homes. With everything in your living space coordinated well according to your comfort and desire, the bathrooms cannot be left far behind. Wash basin matching the design language of your shower or water closet design contours matching your faucet – the bathing space is soon to become an experience zone  that would not just serve its utility, but will also be `fashion-led` in terms of its high aesthetic value and contemporary design.

"In recent times with changes in living style due to global exposure, Indian homes are graduating to higher levels of finesse. Coordinated living and kitchen spaces are becoming reality where all parts of your space have a common design language. We see a similar change in the bathing spaces, from mere functional spaces they have moved to being more of an experience zone", says Dev Malhotra, Group Adviser, Sale & Marketing, Jaquar Group.

A leader in bath fitting industry, Jaquar strives to meet the requirements of the new age consumer in accordance with the contemporary trends through constant research and development. Jaquar's superior features in a wide range of products bring coordinated décor for the bath spaces.

The bathroom space has come a long way from being the most neglected to the most inspirational and experiential space. With the rapid boom in the construction sector backed by rising aspiration of the Indian consumer to have designer aesthetics dress up their private spaces, the Indian bathing industry has become fashion-led than being just function-led.

Bathroom design is a skilled art feels Rajesh Mehra, Director & Promoter, Jaquar Group. "Bathroom design requires talented professionals to combine the latest trends and fashion with advanced technologies. Successful designs are conceptualized through insights into the practical needs of consumers and contemporary popular culture. With these factors in mind, we at Jaquar through constant research and development predict direction in which future trends are going," says Mehra.

With the sea change clearly visible in the Indian bath and sanitary ware landscape, we at Jaquar strive to create value and exceeding customers' expectations in quality, delivery and cost effectiveness through continuous product innovation and cutting edge technologies.

Producing around 50,000 faucets a day to adding over half a million happy customers a year reflect Jaquar's iconic brand status. As a brand, Jaquar has moved on from being a faucet brand to a complete bathing brand which offers world class sanitary ware, wellness products, shower enclosures, flushing systems, water heaters and lighting products. The diversification into different verticals from just being a faucet brand is to give end consumers, institutional customers and professional like architects, interior designers and technical specifiers a complete and coordinated bathing solution.

With trend setting design, an awareness of the environment, fashion, acute and simple versatility and technology advances - repositioned Jaquar stands for new age customer who aspires for complete and coordinated bathing requirement.   The new brand emphasizes on experience of owing Jaquar products - a unique step towards making consumer experience their bath space as bath suites.

Over 50 years of existence as the undisputed market leader in the bath fittings category and brand presence over 5 continents makes Jaquar a true global player.

Wash away your stress

With the all new range of Jaquar’s bathing products, transform your bathing experience to 'Power Bathing' – the new concept of feeling completely rejuvenated and revitalized.

Harmony and wellness of body and mind is a positive approach to living that begins with a conscious decision to shape a healthy lifestyle. In today's era of stress, pressure and fatigue, personal wellness, relaxation and luxury are important features in bathrooms, especially to escape from the stressful environment in which we live.

With stress becoming a part and parcel of our fast paced lifestyle - Jaquar range of bathing products help you relax your body, calm your nerves and invigorate your senses. A caressing and stimulating 'Power bathing' experience is therefore a must today to unwind replenish and recharge our stressed out bodies.

Besides serving a functional purpose, bathroom is also a private space which enhances your unique lifestyle. With the home becoming more of a social space, designer bathrooms have started to encompass specific and central pieces of focus to create a fashionable theme in their design.  Call it a freshness boost, a relaxing massage,  a cleaning ritual or in short simply dub it 'Power bathing', the modern day bathroom is very much a personal sanctuary that spells the ultimate in relaxation.

Aiming to present a new style of bathroom design, Sandeep Shukla,  Head - Marketing Communication says "Jaquar’s Wellness products promise an unparalleled bathing experience with the highest quality standards that will leave you tingling fresh in today’s era of stress, pressure and fatigue".

"Jaquar understands the changing needs of its consumers and tries to provide them with an impeccable range of bath wares that are a harmonious fusion of personal style and grace," says Mr.Parvez Amin, Head – Sales. Manufactured in accordance with stringent European standards, we at Jaquar, ensure maximum performance and durability with our wide range of products and designs while contemplating the consumers' bathroom décor.

Chrome bathroom fittings are minimalist and those featuring interchangeable features are a suitable component for modern day bathrooms. Taps and other fittings should be elegant and luxurious yet minimalistic. Mirror finish is a new rage in bath fittings. Ecologically friendly bathroom - focused around efforts to sustain natural resources and conserve energy - design has become the most popular choice in bath trends.  Luxurious and technological fixtures such as shower massagers and body jets provide a futuristic showering and bathing experience

"Bathrooms which feature practicality for family use are another popular emerging trend. Large open spaces without constraints and multifunctional innovative fittings feature are very much in style now", says Rajesh Mehra, Director & Promoter, Jaquar Group.

Jaquar Shower Enclosure that include wide range of framed, semi-framed and frameless shower enclosures and bathtub screens are customized and made to measure as per space requirement with accuracy and workmanship to cater to the modern lifestyle offering utility with a combination of aesthetic appeal.

A spa conjures the idea of great luxury and splendor and the private spa trend in bathroom designs encompasses a rejuvenating and calming opulence in a private and sophisticated setting.  Features of a private spa design include sensory effects such as massage functions and shower heads created to simulate rainfall for a peaceful and relaxing experience.

Wide range and designs, highest quality and safety standards, easy cleaning and maintenance features make Jaquar bath and sanitary ware the most preferred brand in modern bathrooms.

Website : www.jaquar.com

Tel - 0124 4746 800