Piccolo Mosaic Ltd

Elegance, Functionality & Freedom of Design

The long successful standing of Italia Group is a result of focused strategy and exceptionally good quality products for architectural needs. The group has intrinsic passion for creativity, mosaics, architecture and colours, which has always been shared with clients in an innovative and coordinated manner. Piccolo porcelain mosaic is one more step in that direction.

This professionally crafted porcelain mosaic gets value addition by Italian state-of-the-art technology machineries that are fully automated manufacturing facilities. Piccolo porcelain mosaics are a cultivation of a feeling, creation of expectation & excitement, a promise of quality & service – an emotional response to architectural needs in different colours, looks and sizes. Fascinating beauty of porcelain comes with an international accreditation and collaboration with Smalto e Creata S.r.l., Italy.

The excitement begins with modular format, customisation and perception of bigger space. Piccolo empowers you to think of mixing & merging of different sizes and colours to make very imaginative, vivid, subtle and colourful creations.

The style, trendy look, and visual effects of Piccolo can be extensively used in enhancing the experience of different surfaces such as interiors and exteriors, hotels, spas, swimming pools, retail stores, restaurants, bathrooms, kitchen and so on.

Following are the advantages of using PICCOLO mosaics, over other conventional products:

• Allow creative flexibility
• Maintenance Free
• Retains original colour
• Easy to fix on any surface
• Washable
• Weather Proof
• Resistant to Chemicals & Thermal shocks

Designer Concepts for Wall & Floor

Piccolo range of porcelain mosaics allows the designer an unbelievable, first of its kind, palette of colours and textures creating stunning visual effects covering your architectural needs. Piccolo introduces "Designer Highlighter Concepts".

New designer highlighter concepts are ready to use concept, in addition to ready concepts, customizes concepts can be developed based on specific requirement. This will be one of its kind concepts for floors, because as far as floor decoration is concerned, there are no options available in the market.

Piccolo range of porcelain mosaics allows the designer an unbelievable, first of its kind, palette of colours and textures creating stunning visual effects. With 5 sizes, 2 looks (silk & velvet) and 70 colours to choose from, Piccolo offers as high as 700 options to explore!

This fascinating beauty of porcelain comes with an international accreditation and collaboration with Smalto e Creta S.r.l., Italy. It's time now to transform your ambiance into beautiful, vibrant spaces with Piccolo "Designer Highlighter Concepts".

Built Expressions in conversation with Mr. Pawan Poddar, Director - Piccolo Mosaic Limited spoke about the latest trends and marketing strategies used in the flooring industry. 

BE: What are the recent market trends in the flooring industry prevailing in the present scenario? How has been the growth of the industry in the last few years?

PP: In flooring, competition is happening across the categories like natural product (Marble, Granite, and Wood) & man made product (Tiles, Laminates, mosaics). In current market scenario, porcelain tiles are taking care of short comings of natural product with respect to water absorption & aesthetics. Earlier, people had limited options, but now they are looking for more options even though tiles have got the major share.

BE: How is the company looking at creating brand visibility in the current market considering the intense competition from various flooring companies in India?

PP: We are focusing on brand visibility through ATL & BTL activities and product experience through displays at retail level.

BE: What are the latest advanced technologies in the tile industry? How far is it advanced in India?

PP: Like any other industry, tile industry is also not left out in technological innovations; the recent development in printing on tiles has revolutionized the aesthetics of tile. Now tiles are printed by non contact digital printers to give more depth in printing. Digital is new technology as far as Indian market is concerned.

BE: What are your views on Green Flooring products? What is the status of awareness about this particular product?

PP: Awareness for green product are increasing, people tend to use product which are eco friendly. Our brand Piccolo is also green product comply with green building standard.

BE: Tell us about the latest launch in the products and your plans for the year 2013.

PP: Piccolo introduces "Designer Highlighter Concepts". This concept will give all together new dimension to ambiance, whether it is shower area in bathroom, bathroom floors, kitchen backsplash, lift area, living area, balcony, terrace or any other area which needs to be highlighted.  These highlighter concepts can be mix & merge with any ceramic product due to thickness of 8mm and sheet size of 300mm x 300mm, Piccolo porcelain mosaics are compatible with almost all other ceramic products. Although highlighter are common on walls, but as far as flooring is concerned this is one of its kind in India. On floor customization and creativity is very limited, but with piccolo highlighter concepts you can break the monotony of the floor & highlight the particular area.

BE: What is your vision for the company in the coming few years? What kind of strategies you have chalked out to achieve your goals? How do you achieve it?

PP: We have been in the mosaic industry for quite some time, after having presence in glass mosaic we have introduced Piccolo Porcelain mosaic last year. Our thrust is on new product research & development. We always make an effort to have products which gives endless possibility in terms of designing & creativity with wide range of colours & finishes.  We enjoy creating mosaic magic in every possible area.

Pawan Poddar, Director

Mr. Pawan Poddar’s accumulated knowledge of more than 30 years in the various spheres of business includes material, finance, HR, marketing and IT. His deep understanding of IT, Systems, Policy, Planning and Strategy has resulted in outstanding implementations and has enabled the group to carve their own niche identity. He firmly believes that sustainable brand can be created with 'policy, quality, transparency and service'.

For more details:  www.italiagroup.in

Tel : + 91-79-4000 6000